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Niche Marketing How to Market Your Home as the Perfect Rental or Investment Property

Jun 20, 2025 | Uncategorized

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When a homeowner is preparing to sell a home, it can be beneficial to determine the target audience that is most likely to be interested in the property as an important initial step. In some cases, it is advantageous for a homeowner to position a home as a great rental property or investment property, but this requires the right strategy. By adopting a few niche marketing steps, homeowners can work with their real estate agents to market a property appropriately.

Create A Cash Flow Sheet

Buyers who are searching for a rental or investment property are looking for a return on their investment in most cases, and they also may want to see how large of a down payment is needed in order for the property to realistically turn a profit. A real estate agent can work with a property owner to create a cash flow sheet that details all of this information for a buyer.

Show Comparable Rental Properties

A real estate agent can also research comparable rental data to help a property owner determine what a realistic rental rate may be. Property buyers want to know that the information provided to them in the cash flow sheet is realistic, and comparable rental data can give buyers the details they are looking for. More than that, this information may also show the average number of days similar properties stay on the market for rent and how many similar properties are available for rent in the vicinity.

Appeal To Agents Specializing In Real Estate Investments

Some real estate agents specialize in assisting investor clients, and some have standing clients that they actively seek great properties for. A skilled real estate agent may announce the listing to these agents so that they can bring the property to the attention of their clients. This focused marketing effort can yield considerable returns, but the real estate agent generally must take the initiative to contact these agents.

Some properties may be marketed as family homes or vacation homes, but others are well-suited for being rental or investment properties. Homeowners who are preparing to sell their home can work with a real estate agent to learn more about who their target audience is and how to market specifically for them.

If you are considering selling your home, be sure to contact us at (970) 406-3595 or email us at amy@expertcashbuyers.com so we can provide you with a Fair Cash Offer on your Boulder & Northern Colorado house.

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    Amy, Thank you for your kindness and understanding. There was some old damage to my house and it needed a new roof and I was overwhelmed. We were not in a place to make the repairs. I'm so grateful for your help and would wholeheartedly recommend your team. -Irene D.

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    Hayden and the team went above and beyond to help us with our late father's home. We are out of state and needed to leave a lot of stuff in the house. Thank you for making it easier for us to sell quickly. We appreciate not having to travel back to Fort Collins to empty our Dad's house and we are grateful for your kindness during a difficult family experience for all of us. -Linda W. & Susie L.

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